Alexandre Plamondon
Marketer passionate in
Works
Advertising
2024 - Present
Supported campaign creations, optimization, and scaling across Google Ads, TikTok and Instagram
Monitor and analyze performance metrics such as CAC, ROAS, CTR, CVR, CPA and implement data-backed optimizations.
Due to tight budgeting, we have conducted A/B testing across creatives, audiences, and bidding strategies to enhance campaign outcomes saving up to 15% of costs and achieving a 10% increase in Google Maps Business clicks.
Google Ads • TikTok • Instagram • Analytics
Email Marketing
2024 - PresentManaged weekly email marketing newsletters for SCORE! Sports Bar & Grill by crafting custom templates with integrated tracing all while using WordPress and SiteGround EMS to our subscribers
SiteGround • WordPress
Tool creation
10 min
Weekly Build Time
6-8hmanual work before
~10mweekly workflow now
WordPresspublishing bridge
I created an internal scheduling tool for SCORE! Sports Bar & Grill to remove one of the most repetitive parts of weekly sports marketing operations. Building the match schedule manually used to take around six to eight hours each week; the tool reduces that workflow to roughly ten minutes by letting the team search global fixtures, select the matches that matter for the bar, and prepare them for publishing from one focused interface.
The app is hosted on Vercel and built primarely to reduce the time off schedule making and to focus our time ressources towards other initiatives. I also created a PHP bridge for WordPress so selected matches can flow into the website through a widget and appear in a clean and polished layout without rebuilding the page manually.
TypeScript • CSS • Vercel • PHP • WordPress Widget • Workflow Automation
Content Creation
2024 - Present
Created and directed the creation of graphics and video advertising for various sporting events and competitions, leagues, and athletes for social media, email marketing and website content. Created engaging visuals that capture a more engaging and immersive content for our targeted audience
These efforts contributed to measurable growth in social media engagement and an uptick in foot traffic to the bar during low seasons and peak events.
Adobe Photoshop • Adobe Illustrator • Adobe Premiere Pro • Social Media Design • Canva
Web Design
2024 - Now
I was responsible for redesigning the SCORE! Sports Bar & Grill website, focusing on a cleaner layout, improved mobile responsiveness, and clearer calls-to-action.
(Coming Soon)
Additionally, I designed the website for a new local restaurant, Pissa Eatery, handling layouts, visuals, and user interface interactions to help establish the restaurant's identity online.
(Website under construction)
HTML, CSS, JavaScript, TypeScript • UI/UX Design • Figma • GitHub • Cloudflare
SCORE SPORTS BAR & GRILL
2026Led a complete brand identity redesign with a small, passionate team. I was tasked with creating a fresh, minimalist logo that reflects the restaurant's essence while introducing a modern, sleek aesthetic.
We retained the original restaurant color palette, which was a key part of its identity, and refined it for consistent use across digital content and physical prints.
We also created a compact sub-logo for social media and web use (Favicon), with potential mobile app branding talked about during our meetings.
Figma • Illustrator • Brand Strategy
PISSA EATERY
2025I was commissioned to design the logo for Pissa Eatery, a new local restaurant. I developed a simple logo that works well across digital and print.
The concept uses clean, modern forms that reflect the restaurant's character and remain recognisable at small sizes.
To honour the local context, I integrated Khmer typography into the lockup and reinforcing cultural authenticity.
Figma • Illustrator • Brand Strategy
MORE TO COME:)
About
Born in Phnom Penh
Based in Montréal.
I am a Marketing Specialist with 2 years of experience in digital marketing and front-end development. I am currently managing the digital footprint for SCORE! Sports Bar & Grill Phnom Penh.
I am currently enrolled in a bachelor's degree at the Université du Québec à Montréal
in Marketing. My passion is to bridge creativity with practicality or to simply turn boring marketing efforts into a more engaging and aesthetic experience.
Outside of work you can find me going to the gym, playing video games, coding side projects or stay at home and rewatch all the Star Wars movies in order.
